Mitad del Mundo, translates to “Middle of the World,” is a blend of coffees grown in Ecuador. Although Ecuador is a small country, it is rich in diversity and landscapes, ranging from the Amazon jungle to the stunning Andean highlands where coffee is produced. In addition to its beautiful culture and traditions, Ecuador is renowned for its high-quality, delicious coffees. The producers involved in Mitad del Mundo are not solely dedicated to coffee cultivation; they also engage in supplementary activities like cattle farming for milk and meat, which enhances their livelihoods. This deep-rooted passion for coffee has been passed down through generations, creating a legacy that connects them to their land. While they draw on traditional knowledge inherited from their parents, these producers actively seek improvements, continually learning to enhance the quality of their coffee.